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If the world of digital signage is new to you, it’s worth starting with our post Digital Signage: Why You Need It. Laying out everything that digital signage can offer your business, it explains why modern companies must step forward and embrace a new world of advertising, scaling from single billboards to international campaigns. That said, you may be wondering what the problem is with your print advertising. After all, it’s served you well for years. If you’re not using digital signage, you’re leaving advertising opportunities and revenue on the table. We’ll take you through the top five reasons digital signage beats print, and how it offers your business more power and flexibility, while improving customer engagement.

First Things First: Reducing Costs

The upfront cost of buying the right technology to display digital signage may be putting you off. It shouldn't; flatscreen displays and media player hardware costs have been declining rapidly, to the point where a moderate configuration can be installed economically,  It’s also worth considering how much you’re spending annually on posters and other print material, and the man-hours spent on distributing that content. The initial investment doesn't seem so large when compared to print-based investments. Consider that after the initial investment, your digital displays are reusable, low maintenance, and easily updatable. Your primary costs going forward will be content designs for the displays themselves. Don't forget that each display can show more than one element or type of content, too. So, for every one digital sign you install, multiple physical posters and signs can be removed or replaced. The important metric to consider here is the Total Cost of Ownership (TCO): calculate how much you spend on print in a typical calendar year, and then you’ll discover how much digital displays can save you.

Rising Engagement

Static posters are no match for animated interactive HD displays when it comes to engagement. With a digital screen, you can not only engage your customer with vibrant eye-catching content; you can also inform your customer right at the point of sale. Use a touchscreen, and you can even let your customers interact with the content to learn more about the product, or similar products you offer; ideal for applications outside of your immediate sales environment. There’s even the potential to offer the ordering of products directly from digital signage. If you also embrace the world of data by geofencing your display – capturing data from digital devices like mobile phones when they are in a certain area – you can use services to personalise the display's promotion to your customers, or provide follow-on ads later to their phones or other devices. Data is king, so embrace it. In this scenario, what was once a printed poster is now providing business-critical engagement data to you about those who use your store and interact with your products.

Fast-Action Advertising: Speedy Service

The time it takes to design, order and print a poster run has a significant impact on when and how your company can carry out a particular promotion. With networked digital displays, the moment the campaign artwork is finished, it’s possible to distribute it across your network instantly. Current trends, breaking news, and more; your displays can adapt rapidly to changes in the market. This opens up a whole world of instant interactive marketing, in-store and on trend, keeping your brand relevant, engaging, and responsive to consumer desires.

Fast and Easy Content Updates

Typos in your advertising, price changes, promotion term changes. Business happens fast, and updates aren’t uncommon. With print materials, offers can quickly become irrelevant, and promises made yesterday can quickly become liabilities today. With a networked digital display setup, such changes are no longer an issue. Updates can be made over the air, with results appearing instantly on all of your connected displays. No obsolete campaigns, or unhappy customers; just relevant, up-to-date adverts that serve your business and its customers.

In Motion and Eye-Catching

Last but not least, digital adverts can move. Print ads are static materials, only able to display a single image or graphic. With digital you’re able to use motion and video. As mentioned previously, motion and video elements in today’s modern advertising era capture more attention; according to Brid, 60% of marketers find they receive more engagement from video that static imagery, and on platforms like Instagram, video adverts receive more than 3x the engagement than sponsored images. It's not an advantage static imagery can offer. And as mentioned, digital signage offers you the ability to promote multiple campaigns from the same display, enhancing the real-estate of the signage considerably. Additionally, animated media offers more emotional engagement with customers, sharing stories and customer journeys/experiences. Few still images can match such rich media displays.   Want to learn more about ASUS support in digital signage? Learn how an ASUS Fanless Chromebox is powerting cutting-edge StratoMedia digital signage here. If you’re convinced and want to start implementing digital signage in your own business, reach out to ASUS Business today and let us help kick-start your new advertising campaign.