The revolution in multi-touch digital displays
Delivering an interaction between audience and business offering is the holy grail of advertising, and one way to do this is with multi-touch digital displays that turn point of sale devices into fully operative retail terminals.
Making an exhibition
Multipoint touchscreens are, unsurprisingly, most prevalent in the world of exhibitions, galleries and museums, according to research compiled by digital signage software manufacturer, Omnivex. The Science Museum in London first introduced touch screen digital displays in 2007, and after its last major refurbishment in 2013 now incorporates multi-touch terminals as core installation pieces within the Energy and Chemistry exhibitions, as well as numerous way-finding displays throughout the museum. Similarly, the Museum of Science and Industry in Chicago employs multitouch screens as key installation pieces within its Future Energy area. Here, visitors can literally get 'hands-on' in the Simulation Lab, and see how different renewable sources can be harnessed to provide power for the city.
Multi-touch hospitality
The restaurant and hospitality industry has also taken to touchscreen interfaces in a big way, and not just for menu item ordering. Graffiti Bar in Tokyo not only enables groups of drinkers to order bespoke cocktails from its interactive table menus, but also to ‘doodle’ on the digital screens, write messages and even send them to other tables, you can even pay your tab at the end of the evening with contactless cards or NFR phone payments. The London restaurant Inamo, offers much the same, enabling diners to customise their menu options and order food, but also to order a taxi or check train times and plan their way home using bus and tube routes.
Hands on learning
Education and presentation displays are also being upgraded to multipoint touch. Digital boards have been in classrooms for a number of years now, but traditionally as single input teaching aids. With the upgrade to multi-touch devices – such as the Asus SP6540T – numerous students can collaborate on a problem or challenge, and areas of the screen can even be ‘sectioned off’ for team-based tasks.
Retail revolution
Retail does remain one of the most influential adopters of touchscreen tech, though – but some of the most impressive examples are the most experimental. Traditional digital advertising relies on clear, simple call outs and messaging; a rule turned on its head by the Japanese department store Parco, which uses its huge store front to display its entire range of luxury goods, enabling passers by to browse the catalogue-like display and reserve and collect items in store.
Image credits:
www.msichicago.or
www.tablelog.com
www.inamo-restaurant.com
www.parco.co.jp
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In fact the touchscreen revolution is reaching ever wider industries, and in ever more inventive ways. From corporate communications to way-finding, exhibitions, museums and hospitality; multi-touch tech is transforming customer interaction.
Making an exhibition
Multipoint touchscreens are, unsurprisingly, most prevalent in the world of exhibitions, galleries and museums, according to research compiled by digital signage software manufacturer, Omnivex. The Science Museum in London first introduced touch screen digital displays in 2007, and after its last major refurbishment in 2013 now incorporates multi-touch terminals as core installation pieces within the Energy and Chemistry exhibitions, as well as numerous way-finding displays throughout the museum. Similarly, the Museum of Science and Industry in Chicago employs multitouch screens as key installation pieces within its Future Energy area. Here, visitors can literally get 'hands-on' in the Simulation Lab, and see how different renewable sources can be harnessed to provide power for the city.
Multi-touch hospitality
The restaurant and hospitality industry has also taken to touchscreen interfaces in a big way, and not just for menu item ordering. Graffiti Bar in Tokyo not only enables groups of drinkers to order bespoke cocktails from its interactive table menus, but also to ‘doodle’ on the digital screens, write messages and even send them to other tables, you can even pay your tab at the end of the evening with contactless cards or NFR phone payments. The London restaurant Inamo, offers much the same, enabling diners to customise their menu options and order food, but also to order a taxi or check train times and plan their way home using bus and tube routes.
Discover how ASUS commercial displays can deliver your digital signage with maximum impact
Retail revolution
Retail does remain one of the most influential adopters of touchscreen tech, though – but some of the most impressive examples are the most experimental. Traditional digital advertising relies on clear, simple call outs and messaging; a rule turned on its head by the Japanese department store Parco, which uses its huge store front to display its entire range of luxury goods, enabling passers by to browse the catalogue-like display and reserve and collect items in store.
Image credits:
www.msichicago.or
www.tablelog.com
www.inamo-restaurant.com
www.parco.co.jp
Get the best content from ASUS Business Hub sent to your inbox. Sign up here.
