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Digital signage is the key in a world where more advertising than ever is vying for customer attention. You’ve no doubt noticed the proliferation of displays appearing in retail stores and shopping malls, events and exhibitions, foyers and meeting rooms. Bright, attractive displays that catch the eye and draw attention. And that’s the key factor: you notice them. Digital signage – often referred to as dynamic signage – isn’t a new concept, but as solutions have become cheaper and the content easier to create, it’s quickly become an essential way of engaging customers as they shop, travel, and explore. It’s easy to think of these displays as the natural digital progression from analogue billboards and posters, but with the ability to dynamically shift what’s on-screen and cycle through various displays, they offer incredible possibilities and marketing potential.  According to HubSpot, the amount of online video that’s watched has almost doubled since 2018, and there’s a reason why. Animated, vibrant content is what captures human attention. There’s a reason why large companies pay hundreds of thousands to display their marketing on Piccadilly Circus’ large screen; with more than 2 million passing through daily, this digital signage makes engaging, vibrant marketing to large portions of consumers possible. That said, those looking to take advantage of digital signage don’t need to aim for the busy streets of London to benefit from the technology. Costs for digital signage systems continue to fall, while the benefits grow more attractive and wide-ranging.  

Advertising Efficiency

As a communication tool digital signage is invaluable: it enables you to broadcast specific information in a way that’s difficult to ignore, with a message that’s tailored to your audience, at relevant times. For example, advertising the same product or service in rush hour as during the day likely won’t make sense. Digital signage gives companies the freedom to tailor content to certain demographics, certain times of the day, and even certain events throughout the year. Even a single sign can make the difference in a marketing campaign being a success or failure. Recent research points to the effectiveness of digital signage, not only in terms of an increase in business, but brand awareness, visitor satisfaction and employee productivity. According to statistics captured by Screenfluence, digital displays capture 400% more views than static displays, while 80% of brands who use digital signage recorded substantial increases in sales, up to 33%.  

Flexibility in Displays

Digital signage is incredibly flexible. It can be used for a wide range of uses; product advertising, sales offers and promotions, maps and guidance, company logos and brand awareness, timetables and menus, meetings and event schedules, news and RSS feeds, video and live TV, and more. It’s even possible to combine several of these elements on a single screen to provide multiple functions to viewers at once. For example, a store might have a promotional offer next to a video of the product in use, while a company foyer can offer live news running along with a ticker-tape of share prices. And of course, it’s possible to update display designs often, with minimal or no impact to advertising uptime. Stand out and be noticed: discover ASUS products that enhance your business today.  

Creative Control

Digital signage offers complete control over the content that’s displayed, allowing advertisers to exercise that control at any time. If brand new products arrive in the morning on a particular day, new advertising materials can be on show by the afternoon. Event changed or cancelled? Alert people instantly via that information relayed to every display in your system. With the right setup, such solutions can even be done remotely. A key factor with digital signage is the ability to schedule content in advance. It’s a simple task to queue up slides or video content, and set a time for each element to go live – ideal for café menus, exhibit times, groups of visitors, timed promotional offers, and so on – this type of innovation saves time, money, and increases customer visibility and satisfaction.  

The Ability to Scale

 Another benefit of digital signage is its scalability. Running a small store or business? It makes sense to invest in a single display to begin with. As the business grows, you can add more displays, deliver content via cable or Wi-Fi network using a dedicated delivery system. Larger enterprises will need the scale of multiple locations and displays to maximise exposure and customer attention. Depending on the type and scale of your business, there’s also the option of partnering digital signage with a mobile offering, offering anything from on-screen QR codes up to sophisticated indoor positioning systems, delivering information direct to mobile phones. Digital signage offers unparalleled scalability for those looking to advertise, ranging from single displays to international campaigns for the biggest brands.  

Affordability and RoI

The issue of scalability also impacts the affordability of digital signage and return on investment (RoI). It’s a simple task to begin your digital signage initiative with a moderate investment, and with the right content you can immediately start driving sales and generating ad revenue. Additionally, digital signage removes the cost of print-based materials and the wastage that incurs. Made a mistake in print? A particular advertising campaign no longer relevant? Instead of wasted costs and the associated inefficiencies, digital signage removes both cost and time spent on changes. With the shift to LED displays, digital signage is also more energy efficient than ever, perfect if you’re conscious of overheads impacting profits.  Digital signage is the modern solution to showcasing your brand, your business, and the services or products you offer. With so much advertising on show and customers more resistant to static advertising than ever, now’s the time to shift to more dynamic methods.   Speak to ASUS today and learn more about how our digital signage solutions can help you get the most from your advertising and marketing campaigns.