ASUS Business Hub

When it comes to adopting digital signage, some companies can be reluctant but there are many reasons to adopt digital signage. At first glance it may appear expensive and unnecessary when compared to traditional, static advertising. However, as the numbers in our infographic show, this isn't always the case. By adopting digital displays in a store, for example, you open yourself up to a greater number of options when it comes to interaction with your customers.   Get the best content from ASUS Business Hub sent to your inbox. Sign up here.   Sources: 63% of people say that digital signage catches their eye  84% of UK retailers believe digital signage creates significant brand awareness Digital video can reach as much as 70% of the public 42% of shoppers prefer to shop at stores that have video displays Digital signage reduces perceived waiting times at checkout by as much as 35% Nearly 30% of customers find digital menus influential Half of the top 100 retailers in the US are testing beacons this year More than 60% of buying decisions are made at the point of sale Digital signage adds an upswing in overall sales by over 30%